Bank of America Targets College Students with Morris, the Upperclassman

With the start of the new school semester, Bank of America launches the “Morris on Campus” website to “educate and empower students to take control of their finances and bank with confidence.”

Based on results from a recent Bank of America sponsored survey, “38% college-aged students reported they could use help in managing their money.” So Bank of America launched this new website with Morris as their spokesperson to provide tips on financial matters and general college living, with videos, budget worksheets, a glossary of terms, a student finance handbook and more.

This site also introduces the “Student Package,” a suite of student-designed products such as the CampusEdge Checking account, a student Visa and the Keep the Change program (that rounds your debit card purchases to the next dollar and deposits the difference into your savings account).

As you look at new ways to market to Gen-Y consumers, do your product offerings speak to this target audience specifically? Are there products that have more appeal or could be coupled together to differentiate your credit union from other financial institutions?

You can check out the website at http://www.bankofamerica.com/oncampus.

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Another interesting statistic from the Bank of America survey is that “more than three in four (77%) turn to their parents for financial information and advice”—further evidence that educating moms and dads (like with the GiveMe20.com website) is a great way to attain new Gen-Y members.

If you are a PSCU Financial Services credit union and haven’t already signed up to be part of the GiveMe20.com credit union search database, visit www.projectnewage.com today and click on the “sign us” up button.

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To read the Bank of America, Morris on Campus, press release and get more data from the reference survey, visit the Bank of America newsroom.

Comments

[Online College Consulting - Applywise]

That is great and really helpful for every college students. At least they will know on how to manage their money at their young age.

[Viagra Online]

That campaign will fail...It's to childish.