As you’ve heard before, many Gen-Yers are very close to their Baby Boomer parents. Often called “helicopter parents,” these parents are always hovering over their kids, micromanaging their children’s experiences to ensure they are protected.
But in these difficult economic times, almost ALL parents are worried about protecting their children’s financial future.
That’s why it’s more important than ever for credit unions to be reaching out to parents (existing parent members and the larger community of parents) to provide them with tools and services specifically designed to help their Gen-Yer’s financial needs. And, that’s especially true when it comes to planning for their children’s college education.
The good news is PSCU-FS has posted a new Webinar for member credit unions titled, “Parents of Gen Y Have Needs Too.” This 50-minute Webinar includes:
- Susan Follick, Gen Y Segment Manager at PSCU-FS discussing GiveMe20.com, a financial education resource for parents
- Roger Lorelle, CEO of Collegiate Funding Solutions and Mike Weber, VP Marketing at Credit Union Student Choice presenting information about their college planning and funding solutions
Whether you have a Gen-Y marketing strategy already in place or are just starting, these complimentary programs can help your credit union reach parents of Gen-Y. Take a listen.
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