Inspired by PSCU Financial Services, the Filene Institute, a not-for-profit research organization dedicated to the analysis of issues affecting the future of consumer finance, has just released a new study:
Attracting Young Adults: What Do We Know About Their Use of Financial Institutions and Payment Behaviors?
As we hear over and over again, the 18–34 year old demographic represents the next generation of credit union borrowers and savers. However, Credit Union National Association (CUNA) reports that since the mid-1980s credit unions have struggled to convert this demographic into full- service members.
Understanding what is different about this new generation versus older generations could be the key. This study looks to answer two critical questions:
- Which financial institutions do young adults (ages18–34 years) most frequently use and why?
- Which payment instruments (e.g., credit cards, cash, checks) do young adults use for specific types of purchases (e.g., bills, groceries, eating out)?
And now all PSCU Financial Services member credit unions can access this report for FREE!
Just visit www.projectnewage.com and click “Research” under “Gen-Y Resources.” Then, enter your contact information to access the report.
Add this critical data to your marketing plan today!
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