Sounds like an S.A.T. question, right? Well, Tim McAlpine, President and Creative Director of Currency Marketing, the company well known for developing the Young & Free Program, recently guest authored an interesting post on CUES Skybox about the topic.
In the article, Tim talks a little about the new celebrity rage surrounding Twitter and lists a few compelling reasons why Twitter and credit unions are pretty similar:
- Twitter has a very simple offering that you can't find anywhere else.
- Twitter has embraced collaboration.
- Twitter connects its members.
- Twitter has removed all barriers to entry.
You can check out the article at CUES Skybox. For other great advice and insight on credit union marketing, Tim posts regularly on his own blog at www.currencymarketing.ca/blog.
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