United Federal Credit Union has just launched their newest campaign, called “MATTER” targeting 18 – 30 year olds and positioning their credit unions as the alternative banking experience, the Antibank.
At the center of the campaign is the new website, www.theantibank.com, where Gen-Yers can:
- Rant - Share their thoughts on everything financial…from the bailouts to budgeting
- Learn - Find out how to get a student loan, buy a car, manage your money and more
- Shine - Promote social responsibility and suggest what matters
- And more
To spread the “antibank” message, UFCU has introduced the 2009 Rant Video Kiosk World Tour, visiting college campuses throughout the Mid-West including Lake Michigan College, University of Arkansas and more locations to be added. The video kiosk is described as “a special "confessional" booth where you can create a video post about whatever's on your mind.”
Here’s a sample video:
During the tours, Gen-Yers can also pick up a free t-shirt and express themselves by designing them however they like.
The videos and t-shirt designs are posted on the Antibank website for everyone to see.
You can check out the new MATTER campaign website at www.theantibank.com and read the official UFCU press release here.
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