Don’t Give Consumers The Wrong Idea. Protect Your Advertising Budgets!

When budgets are tight, marketing dollars are many times the first thing to go.

But new data from Ad-ology, published by eMarketer, suggests that cutting advertising budgets could be a bad decision, especially for banks.

It seems that many consumers gauge a company’s health by how often that company advertises. In fact:

• 48% of consumers believed the bank was struggling when they saw a drop-off in advertising from the institution
• 12% of consumers believed the bank may not be in business any longer

Conversely, for those banks that advertised frequently, consumers saw them as committed to business, being competitive or doing well.

This is important data to keep in mind when you are planning your Q4’09 budgets. You want to stay top-of-mind with your consumers!