Pennsylvania-based Bucks First Federal Credit Union has recently launched a “community-based social media program” entitled Project: Flipside The Alternative To Doing Nothing, to target teens and young adults ages 16 – 25.
The motivation for the program is to educate Gen-Yers on financial issues and products in their terms through their communication tools like Facebook, Myspace, blogging and texting.
On the Project: Flipside website, the Flipside Crew, who auditioned and were chosen by consumer votes, provide much of regular content for the site though blogs, photos and videos.
Website:
Facebook:
YouTube Video on Banks vs. Credit Unions:
The project also introduces the Flipside Account, a dual savings and checking account for ages 16 – 25, that features:
- Visa Check Card with Rewards
- No minimum balance or maintenance fee
- Free overdraft transfer
- Free online banking
- Free text banking with text alerts
- And more
You can read more about the contests and promotions the project has been doing, as well as more on the Flipside crew, at www.cuna.org.
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