For the uninitiated, a TweetUp is a real-world social gathering of friends, colleagues and acquaintances (tweeps) from Twitter.
NASA is doing it with the Atlantis launch. Silicon Valley, San Diego, Buffalo and other towns are doing it. And now a credit union is doing it too.
This month, Addison Avenue Federal Credit Union hosted its first TweetUp at a local Phiz Coffee in Palo Alto, California to meet its online community face-to-face.
Credit union tweeps and member tweeps talked about issues ranging from the economy to identity theft protection to marketing campaigns like the credit union’s new “Bank Intervention” initiative.
Addison Avenue knows their members live online and are using the notable social media tools to connect. But it’s great to see a credit union take that one step further to set up face-to-face interactions with their members, get honest feedback and continue to enhance the member experience.
Imagine the possibilities when you aren’t limited to 140 characters!
Mashable shares DOs and DON’Ts for organizing and attending TweetUps here.
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